EPISODE · Mar 16, 2026 · 10 MIN
117. Getting Another Certification Could Actually Be Damaging Your VA or OBM Business - Here's Why
from Grow Your VA & OBM Business: Soulpreneur Scaling Stories · host Andrea Elibero I Business Coach for VAs & OBMs
I had a client ask me recently: "Do I need to get an OBM certification?"I didn't say yes or no. Instead, I asked why she was asking. And through that conversation, she realized she already had the knowledge, what she was actually looking for was confidence.Here's the thing: The VAs and OBMs who are growing their businesses versus the ones stuck at the same income level for years? It has absolutely nothing to do with how much they know. It has to do with what they do with the knowledge they already have.9 times out of 10, the answer is no, you don't need another certification. Because clients don't hire certifications. They hire people who can solve their problems.In this episode, I'm breaking down when certifications actually help versus when they're just a bandaid on a deeper issue, and what you should focus on instead. 🚀 Free business audit calls (45 minutes): dancingleafsolutions.com/business-auditSend us Fan MailFor VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists
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I had a client ask me recently: "Do I need to get an OBM certification?" I didn't say yes or no. Instead, I asked why she was asking. And through that conversation, she realized she already had the knowledge, what she was actually looking for was confidence. Here's the thing: The VAs and OBMs who are growing their businesses versus the ones stuck at the same income level for years? It has absolutely nothing to do with how much they know. It has to do with what they do with the knowledge they ...
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117. Getting Another Certification Could Actually Be Damaging Your VA or OBM Business - Here's Why
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