117 - Interview With Branding Expert Paul Spinak

I share my interview with Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh NC. Paul is the agency's creative director, marketing strategist, brand guardian, and sales force all wrapped up in one high-octane package.  We focus our discussion on two very nebulous topics that confuse many jewelry entrepreneurs - marketing strategy and branding. What in the world do these two terms mean, and how can you wrap your head around them as a small business owner? We'll answer all those questions in this episode. Check out the accompanying blog post here: https://joyjoya.com/2021/03/05/paul-spinak-on-jewelry-branding/