117: Jorge Franz • Organizational Evolution

from DMOU: Destination Marketing Organization University · host dmou

When the Houston CVB was folded into the Houston First Corporation, many saw the move as wrong-headed. But CVB CEO George Franz joins us to share the advantages that were realized in being closer linked to destination assets like the Convention Center and other visitor magnets. And now, the CVB has created the Houston Hospitality Alliance to marshal the power of over 800 members to advocate for the destination. Cool stuff.

Episode metadata supplied by the publisher feed · Published Jul 6, 2023

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117: Jorge Franz • Organizational Evolution

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