#117 – Mastercast: Do business leaders still underestimate the importance of mindset? w/ Jesper Illum (2024)

It’s time for another episode in our Mastercast series on The Sales Transformation Podcast! This time Phil sat down with Jesper Illum, Country Manager at IFS Denmark, to discuss his master’s dissertation.  Jesper chose to focus his studies on an area close to Phil’s heart: mindset. Specifically, he wanted to find out if, despite decades of research, business leaders weren’t taking the mindsets of their staff, and themselves, seriously enough.Highlights include: [10:27] – You can't achieve true transformation by just buying a new IT system [24:53] – Why aren't companies investing in developing the right mindsets? [40:30] – How to empower people to solve their own problems through coaching Connect with Philip Squire on LinkedIn https://www.linkedin.com/in/philipsquire/   Connect with Jesper Illum on LinkedIn https://www.linkedin.com/in/jesper-illum-5360732/   Sign up for our Sales Transformation community –  https://info.consalia.com/consalia-community    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today -   https://www.consalia.com/mindset-survey/?utm_medium=podcast&utm_source=transistor&utm_campaign=tl23