117. Maximize Broker Effectiveness & Sales Growth

117. If your broker isn't delivering results, your sales strategy is leaking revenue — and it's costing you shelf space. Most CPG brands hand over the keys and hope for miracles. That's not a strategy — it's a risk. In this episode, I break down how to maximize broker effectiveness, align your entire sales team with a unified selling story, and create clear KPIs that drive distribution, merchandising, and sustainable retail growth. You'll learn why you must remain the captain of your brand strategy, how to hold brokers accountable with scorecards, and how to arm them with the insights retailers actually value. When you help your broker succeed, you accelerate sales, improve retail execution, and gain a competitive edge. Get instant access on the show webpage: RetailSolved.com/session117