117. Michael Schuh, VP Media Strategy & Product at Kroger/84.51˚: Personalization for Customer Loyalty

Michael Schuh is the VP, Media Strategy & Product, Kroger Precision Marketing at 84.51˚, the Retail Media Network of the US-based grocer. He sat down with Daniel at the Retail Media Sumit UK to speak about: Developing Retail Media at Kroger: Turning insights into actions Kroger's USP linked to their loyalty card Media Standardization as a purpose & way to raise the bar for the consumer How can FMCG Brands leverage Retailers to perform better in Retail This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys  Listen to Michael's episode on The CPG Guys (August 2022): https://www.cpgguys.com/8451-roku/  Watch on YouTube: https://www.youtube.com/watch?v=B6MtKwSwEGk  Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian