#117: Spartan Up: Transform Your Body and Mind with Joe De Sena

In this episode, Joe De Sena, founder of the the world largest obstacle course racing series, Spartan Race, joins me on the podcast.   It seems like Joe finds a way to turn everything he touches into gold. He has a talent, right? In reality, it's the character traits he has built through his militant discipline and relentless work ethic that have elevated him to where he is today. In today's episode he shares with you the habits, thoughts, and actions that make up the foundation of his success.   Tune in to hear Joe talk about how he turned Spartan Race Inc. into the worldwide phenomenon it is today, his plans to take it into the Olympics, his approach to training, nutrition, and productivity, and much more.   Today's Topics Include:   2:02: How the Mob influenced the start of Joe's entrepreneurial career.   5:11: What was Joe doing before he started the Spartan Race series, how did it get started, and where is it going?   8:43: Joe's plan to get Spartan Racing into the Olympics   9:24: The crazy path Joe took to get into one of America's top universities   12:08: From Athleticism Endurance: The 7 Pilars of Spartan Philosophy   18:43: The diet that keeps Joe healthy despite his insane work schedule and training routine?   21:38: Spartan tips to improve mental toughness and resilience   23:23: The Spartan Code of how to live: beliefs, values, and actions   27:00: The morning routine and work habits that built the Spartan Brand and help Joe avoid distraction   31:16: The first step to living the Spartan Life that you can do today   32:00: Shoutouts to recent listener feedback and free prize giveaways   This Episode is Brought to You By:   Exo Protein:   Exo Protein bars are the premier choice for a high quality, sustainable, performance protein. Made from cricket protein, these bars offer you the full amino acid profile you need for fuel and recovery in a variety of delicious flavors with minimally processed, gluten-free, soy-free, dairy-free ingredients. High in complete protein Packed full of micronutrients like iron, calcium and omega 3s Sustainably and responsibly produce: 20x more resource efficient than beef Recipes developed by a 3 star Michelin chef.   Go to exoprotein.com/renegade, to get a sampler pack with 4 of their most popular flavors for less than $10, with free US shipping.   If you have questions, shoot them my way on Twitter (@JasonFerruggia) or email [email protected]   Thank you for tuning in, subscribing, and listening. I appreciate every one of you that takes the time to listen.