EPISODE · Jan 9, 2026 · 41 MIN
117. The AI Economics™ Experts React to What Enterprise Tech Isn’t Saying Out Loud
from TECHtonic: Trends in Technology and Services
AI is no longer a technology conversation, it’s an economic reckoning.In this episode of TECHtonic, TSIA’s Thomas Lah is joined by J.B. Wood and George Humphrey to unpack the real-world implications of AI Economics through the headlines shaping enterprise tech right now. From Salesforce’s AI-driven job cuts to Adobe’s competitive pressure, Palantir’s services-led growth, and the collapse of traditional SaaS pricing models, this conversation makes one thing clear: the old rules of technology business models are breaking fast.This isn’t academic theory. It’s a frontline analysis of how AI is reshaping profitability, pricing, org design, customer success, and competitive advantage, right now. The group challenges assumptions around per-user pricing, sales-led growth, and “free” professional services, arguing that outcome-based models, forward-deployed engineers, and value-centric customer engagement are becoming mandatory for survival.If you’re a technology executive wondering how to grow profitably in an AI-first world, or whether your current model will survive the next 24 months, this episode lays out the uncomfortable truths and the strategic shifts you can’t afford to ignore.
What this episode covers
AI is no longer a technology discussion, it’s an economic reckoning for enterprise tech. In this episode of TECHtonic, TSIA leaders break down real-world headlines to reveal how AI is reshaping pricing, profitability, org design, and customer value, and why companies that don’t adapt fast risk being left behind.
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117. The AI Economics™ Experts React to What Enterprise Tech Isn’t Saying Out Loud
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