117 | The Red Thread Model Every Leader Should Know | Sonya Shelton

Are leaders blaming employees for their own failures? In today's rapidly changing corporate landscape, establishing a strong company culture is more important than ever. Companies that fail to create a sense of purpose and passion risk losing talented employees and alienating consumers. That's where Sonya Shelton comes in. As the CEO and founder of Executive Leadership Consulting, Sonya helps fast-growth companies connect their business strategy with their company culture to maintain growth. In this episode, Sonya provides practical insights into the importance of empowering employees, promoting collaboration, and clarifying internal communications and shares the leadership model that all leaders should be aware of, the Red Thread model. Key discussions include: An introduction to Sonya Shelton The triangle of culture, leadership and strategy How leaders can help employees align with business strategies The pandemic wake-up call: the connection to purpose The five P's of the Red Thread Leadership Model The power of collaboration within a company How decision-making can impact teams and individuals within an organisation The key to creating intentionality and a positive workplace culture Leadership problems: What leaders need to stop doing right now How to help people align to strategy Plus lots more! Sonya's expertise and guidance are invaluable for any company striving to build a better culture. Tune in now to discover how to make meaningful connections between your business strategy and company culture and how to empower your employees to be passionate about the company's purpose. "Helping people understand why they're doing what they're doing, and how it's going to help them in their job and help the company ultimately, they'll be on board. If you're putting rules in place, just for the sake of it, and they don't really see the point, they're either not going to do it, or they're not going to be engaged."– Sonya Shelton. ABOUT SONYA SHELTON: LinkedIn: https://www.linkedin.com/in/ceosonyashelton/ Work: https://executiveleader.com/sonya-shelton/ ABOUT SCOTT:  Learn more about Scott McInnes, your host and the Founder and Director of Inspiring Change, by clicking here.  ABOUT WORKVIVO:   If you're struggling with communications in this time of new hybrid workplace conditions, click here to explore Workvivo, a collaboration platform that offers seamless digital integration.  If you enjoyed this podcast, please consider clicking here to rate and review it!  This podcast was proudly produced in partnership with Podlad.com