117 | What I’d Do Differently If I Were Starting My Coaching Business Today

Welcome to Women in the Coaching Arena. Jo Lott, business mentor and ICF-accredited coach, is sharing the candid lessons she wishes she’d learned earlier.Fresh from a business retreat in Spain, this episode is part reflection, part roadmap. If you’re in the early stages of your coaching journey (or simply want to course-correct), these hard-won insights will save you time, energy, and overwhelm.Key Highlights: [00:01:00] The One Conversation to Stop Having[00:05:00] Pay to Pay Attention[00:06:00] Borrowing Audiences: A Game Changer[00:08:00] The Long Game Mindset[00:10:00] Listen More Than You Talk[00:12:00] Your Personal Reflection Prompt🌱 Take 10 minutes today and journal: What patterns do I want to stop repeating — and what one small change can I make right now?Starting your coaching business is a journey of learning, not perfection. Take what resonates, trust your pace, and remember – success comes from showing up consistently and staying in the game.Useful LinksLearn about The Business of Coaching programme“Dare Greatly” in person one-day event, 12 June - Join the WaitlistSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.