1175: Building Better Products Through Customer Research with Brian Rhea

Brian Rhea is an entrepreneur who grew up watching his mom and dad grow their business from a desk in the kitchen, to the garage, to a new office building in his hometown. Brian has been building websites since 1994. He has used Photoshop 3.0 on a Macintosh Quadra 650 and wrote code in BBEdit for Netscape Navigator.The point is: He has been doing this for a while. He has had enough successes (executive member of an eight-figure acquisition) and made plenty of mistakes to have learned a thing or two about building successful businesses online. Knowing how to build something is easy compared to knowing what to build. The customer-centric (Jobs to Be Done) approach Brian uses will ensure you won't waste time chasing bad ideas. With years of experience navigating the competing priorities of engineering, product, sales and customer support, he likes to help companies ship profitable software. "build up savings to give you a margin for failure because you will fail along the way. Things are going to come up that you can't control. Just go for it is really terrible advice and just increases the likelihood that you will have to give up on your dreams. So yeah be bold. Going into business yourself is already very very bold, you are already being brave. But be thoughtful and patient about it beforehand so that when you do make this leap you have actually more room to to be even more daring, more crazy, more risky"…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6XV