118: Adam Stoker • On the Concept of Owned Media

from DMOU: Destination Marketing Organization University · host dmou

This week, we welcome back Adam Stoker (the Podcast Whisperer) for a thought provoking conversation on how DMOs should view their role in promoting their communities. According to Adam, for years, we have been "renting" visibility in traditional media, online, etc. Shouldn't we be owning it? And, to use another analogy (hunter / farmer), should we be targeting consumers or cultivating them? A fascinating conversation that deserves your listen.

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This episode is 35 minutes long.

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This episode was published on July 13, 2023.

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