118 Artin Eskandari on Building TWLV: The Performance Fuel Brand for Combat Athletes

Artin Eskandari is the Co-Founder and CEO of TWLV, a clinically backed performance nutrition company built specifically for combat and hybrid athletes. Before launching TWLV, Artin built his career across startups, consumer brands, healthcare, and e-commerce, serving in leadership roles at companies including Pharmadrug International, MyTaag, DR. EMI ARPA SKIN, and 032c, while also investing in and advising high-growth businesses across Europe.In this episode of the Sports Business Leaders Podcast, Artin shares his entrepreneurial journey from founding and scaling startups to building TWLV alongside heavyweight boxing contender Agit Kabayel. He discusses the rapid growth of combat sports, the opportunity to create products designed specifically for fighters, and why authenticity, product quality, and strategic partnerships matter when building a consumer brand. Artin also offers valuable lessons for founders looking to break through crowded markets and create businesses that can stand the test of time.