118 - Brand Hustle: How to accelerate your business with Troy McKinna

I’m joined this week by Troy McKinna. Troy is an entrepreneur and brand building specialist. He is the co-founder of Agents of Spring and Quest Beverages and has worked with some of Australia’s most recognisable brands, including Mars, Snickers, Schweppes, Gatorade and Cool Ridge Troy is the author of a new book titled “Brand Hustle: 4 critical foundations to accelerate brand growth.”