118: Clinical Operations Meet Marketing

Today’s conversation between Griffin Jones, Dr. Milroy, Dr. Supogay, and Dr. Yanni explores the overlap between clinical operations and marketing. The fact of the matter is, you cannot totally separate them. More often than not, when our clients first come to us, they aren’t able to fit more patients into their system so we first have to work on clinical operation efficiency before driving more patients through the door. In this episode we explore: The REI bottleneck and how to optimize your REI’s time Referral patterns from other professionals in your community How patients choose an REI Why OBGYN education improves the quality of patients Visit engagedmd.com/IRH for 25% off your implementation fee. Guests: Dr. Milroy: LinkedIn: http://linkedin.com/in/colleen-milroy-37a45ba1  Colleen Milroy, MD, FACOG is a board-certified Obstetrician gynecologist, and board certified Reproductive Endocrinologist and Infertility physician.  She currently leads the Billings Clinic Reproductive Medicine group serving the state Montana, parts of Wyoming, North Dakota and South Dakota. Dr. Supogay: LinkedIn: http://linkedin.com/in/anna-sapugay-md-facog-66932714 Anna Sapugay, MD, FACOG is a board-certified obstetrician gynecologist who practices in Northern California's East Bay Area. She currently serves on the Compensation Committee, Strategic Oversight Committee and Anti-Racism Working Group. Sutter Health is a not-for-profit healthcare delivery system that operates 24 hospitals and over 200 clinics in Northern California. Dr. Yanni: LinkedIn: http://linkedin.com/in/leanne-yanni-md-9b6117194 Dr. Leanne Yanni serves as Vice President Medical Affairs, Richmond Market, Bon Secours Mercy Health and the Chief Medical Officer of St. Mary’s and Richmond Community Hospitals. She is board certified in both Internal Medicine and Hospice & Palliative Medicine. Website: https://www.hsph.harvard.edu/mhcm/