118. Great Marketing Starts with the Question “Why”: How PepsiCo’s CMO Vilosha Soni Thinks About Brands

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From engineer to CMO of PepsiCo South Africa, Vilosha Soni’s journey is anything but conventional. In this episode, she unpacks what it really takes to build iconic brands, stay relevant across generations, and lead high-performing teams at scale. You’ll learn why curiosity is a marketer’s greatest advantage, how to translate consumer insight into business impact, and why having a bias for action beats waiting for perfection. This is a masterclass in modern marketing, leadership, and thinking like an opportunist in a world full of noise.

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This episode is 45 minutes long.

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This episode was published on March 24, 2026.

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