118. Grow Sales by Leveraging Market Basket Strategy

118. Are you competing on price and velocity while retailers care about something else entirely? If you're not leveraging market basket strategy, you're leaving growth—and influence—on the table. In this episode, I break down why your brand's true value isn't just your sales ranking—it's the total dollars your shopper spends across the store. Retailers sell real estate. They reward brands that grow categories, increase basket size, and drive sustainable traffic. You'll learn how to identify complementary products, understand share of wallet, and build a selling story rooted in category growth—not discounts. I'll also share how natural and organic brands are driving sustainable growth across nearly every category—and how you can use that insight to gain an unfair competitive advantage. Get instant access on the show webpage: RetailSolved.com/session118