118 | How to Set (and Stick To) Your Coaching Prices Without Second Guessing Yourself

If you’ve ever lowered your coaching price mid-sentence, avoided saying it altogether, or thrown in extra bonuses to make your offer feel “worth it”, this episode is for you. In this honest, no-fluff episode, Jo helps you finally feel confident about what you charge. It’s not just about the number – it’s about the belief behind it.Key Timestamps:[00:01:00] Why Pricing Feels So Loaded[00:05:00] What Makes Pricing So Personal[00:06:30] A Fresh Way to Price Your Coaching[00:07:30] Why Your Offer Must Speak to Basic & Aspirational Needs[00:09:00] What To Do After You Say Your Price[00:10:45] When Discounts Do and Don’t Make Sense[00:12:00] Growing Your Price As You Grow Your Confidence“Say your price. Pause. Let the silence breathe. It’s not rejection – it’s space.” - Jo LottYou don’t need the perfect number – you need a price you can say with clarity, courage, and conviction.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.