#118 - How to use branding to stand out - Robert Ermich, DeinHandy & OnTruck

Can a brand make all the difference? Yes, it can! Robert Ermich is a passionate and successful serial founder and investor. He masterminded DeinHandy, a portal for mobile phones, which he scaled to market leadership and a successful exit. To a large extent, the success of DeinHandy was built on the brand he built there which received two „German Brand Awards “. Next has been OnTruck, an agency with a climate pledge which offers creative advertising on – you guessed it – heavy goods vehicles. As co-founder and investor @ Leevi Health, a health tech start-up with unicorn potential, he now focuses on building a brand that parents of new-borns can trust. Tune into this episode to find out more about 🚀 Robert’s version of how Rocket Internet sparked the Berlin Start-Up scene 🧑🏼‍🍳 The secret sauce to building a great team 🚛 How to change a bad image through good communications If you like this episode, please share it with your colleagues and friends and give us a review on Apple Podcasts. If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust and Lena Carlson on LinkedIn. Thank you for listening!