#118: John Ruhin: Giftology

In the world of sales, the ability to build relationships will decide whether your business will prosper over the long term or sink like the Titanic. Today, John Ruhlin is walking Logan through his book, Giftology, and all things gifting for clients. The simple truth is that if you can take care of the family in your business, everything else will work itself out. Imagine if your ideal client thought of you every day for the next ten years. What would that be worth to you? In this episode, we talk about… John's journey to where he is right now How gifting made John Cutco's number 1 seller of all time Getting people into the mindset that gifting is a lifestyle, not a weapon Negative branding by sending the wrong gift Justifying an incredibly high gifting bill Making your gift representative of the value of your relationship Learning to acknowledge the value of others' time Importance of how you gift vs. what you gift Making a huge impact with a smaller budget   Links to resources: This month's book: They Ask You Answer Cutco 10 Gifts to Avoid Giving Giftology Giftology Group John's website: https://johnruhlin.com/ Full Sail Marketing Giveaway Full Sail Marketing Facebook Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com  For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A