118. Law Firm SEO: How to Dominate Google

Comprehensive SEO tactics and tested methods are necessary to consistently bring in qualified clients. Each week we bring you insights from marketers, thought leaders, and lawyers to offer insight on explosive growth for personal injury attorneys. Today, I shine a light on the bedrock of growth for every ambitious law firm: SEO. Hear some of my favorite insights and surprising takeaways on purposeful content, onsite SEO and site architecture, creating an intuitive user experience, and building great links. We also dive into local SEO and what the future of content creation may hold. Get expert advice from marketing powerhouses like Rand Fishkin and Neil Patel. Discover data-driven methods with Maria Monroy and Gabriel Levin. And dig in to the technical side with Steven Willi and more. What's in This Episode How does building a preferred brand help your firm rank above the fold? What are the three highest value actions that will help SEO? What types of content have the biggest impact? How can you rethink indexing to optimize onsite SEO? What makes a great backlink? How does Google determine relevance when it comes to local SEO? How will content teams of the future need to be restructured? How important is site speed, really?