118. Monthly Giving: A Playbook for Growing Believers - Vik Harrison

Meet Vik. The charity: water co-creator may be the queen of branding, but her other superpower may just be found in galvanizing community for good. And she's going to change everything about the way you think about monthly donors. And when you’ve built a movement of rabid fans who collectively infuse more than $20 million a year via this methodology, you’ve got the chops to preach. We're talking about the starving mindset so many are employing in the nonprofit sector and how to break out of it with this awesome mama, creative genius and simply a really good human.Episode HighlightsVik’s story and journey to where she is today - 3:22All things monthly giving- 7:53Key principles and core beliefs of monthly giving- 12:41Naming charities - 15:16charity: water’s monthly giving program: The Spring - 17:58Storytelling - 24:47Monthly Giving Guide - 27:37The intersection of her work and family - 32:10A powerful moment of philanthropy in Vik’s life - 34:22Vik’s One Good Thing: Jump and you will grow wings on the way down. - 41:02For the full episode transcript, sharable graphics and links mentioned in this episode visit: www.weareforgood.com/episode/118The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org///Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter