118 - Sports Betting Content Production With Yahoo! Sports and B/R Betting

As the state-by-state legalization of sports betting continues to sweep across the country, sports media giants are joining the fray. Several national broadcasters and regional sports networks have already begun producing alternative "betcasts" for games, wagering-focused studio shows and original programming, predictive-gaming apps, and contests for fans Meanwhile, leading digital media companies are producing full-fledged studio shows and building customized content to meet the needs of sports betters old and new. On this episode of The SVG Podcast, we catch up with two of the biggest players on the digital front: Yahoo Sports and Bleacher Report. First, we are joined by Yahoo! Sports' VP and Head of Content Sarah Crennan and Lead Betting Reporter and Analyst Minty Bets to discuss the brand's approach to producing original and relatable betting content via social and digital channels to increase audience engagement (particularly with Gen Z). Then, we speak with Bleacher Report's Director of Brand Strategy Mike Denevi and Manager of Social Programming Sam Richmond to break down social media philosophies, showcase examples of short-form and serialized digital material, and highlight how their sports betting vertical, B/R Betting can improve in the future. The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that are making an impact on the industry.