#118: The 6 Principles Of Influence (AKA The One Book Every Business Should Know Cold)

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- If you're in marketing or sales, this is a drop what you're doing and listen to this one and get the book type of episode. We're breaking down Robert Cialdini's 6 Principles of Influence -- from what might be the single greatest business book of all-time. 1. Reciprocity 2. Social Proof 3. Commitment 4. Authority 5. Scarcity 6. Liking -- Say hi to @dcancel and @davegerhardt. AND DONT FORGET -- HYPERGROWTH 2018 is coming. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199. That is the lowest price on the Internet just for SW fans.