118: The Reason You Started

As we get prepared to reopen our gym business, we have decided to go back to the roots, the fundamentals of why we are in this business in the first place. People are looking for direction, they need that motivation to get moving again, this is the right time for gym owners to evaluate why they are in the health and fitness industry.Rediscovering your passion and your purpose for being in this industry is very important. The initial reasons why you decided to take the risk and get into this business. This is what will help keep you going in these hard times we are in. It will also help you serve the community and help others achieve their health and fitness goals. As professionals and business owners in the health and fitness industry, we need to use our voice to raise awareness about the devastating effects on people’s health if we continue being closed. Mental health, domestic violence, cardiovascular problems are all issues that need to be addressed even with COVID. There has never been a greater need for health and fitness professionals to serve their community than now!Key TakeawaysEvaluating the reasons why you are in the health and fitness industry (02:39)Fulfilling ou obligation to serve the community and help others achieve their health and fitness goals (03:58)Being proud of selling a product that saves lives (06:38)Using your voice to advocate for the reopening of gyms and fitness facilities to serve the community during this time (10:00)Changing your business model and pricing structure after reopening (16:10)Additional Resources:www.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.PFMarketingSolutions.com/Automationwww.ProfitGPS.comwww.PFMarketingSolutions.com/Call--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!