#118 - Year-End Wrap Up Part 1: Media Meltdown & 2026 Predictions

This episode of High Spirits is a little different. Recorded live just days before a major federal shakeup, hosts Ben & AnnaRae dive headfirst into the state of cannabis media, policy uncertainty, and what survival really looks like heading into 2026.From the collapse of trusted cannabis journalism to bold predictions around Schedule III, hemp legislation, M&A, and THC beverages, this conversation captures the raw, unfiltered realities of an industry that refuses to die—even when no one seems to be watching. Despite technical issues early in the live recording, the second half delivers a powerful, timely discussion.🔍 What You’ll LearnWhy the collapse of cannabis media creates real risks for operators and policymakersHow fewer reporters and less oversight impacts enforcement, compliance, and public perceptionWhat rescheduling to Schedule III might (and might not) actually changePredictions for 2026: M&A, receiverships, and alcohol’s move into THC beveragesWhy hemp and cannabis brands may need unified strategies to surviveThe unexpected optimism behind an industry that keeps adapting—cockroach-style🎙 About This EpisodeBen and AnnaRae reflect on the responsibility of independent cannabis media amid newsroom layoffs at outlets like The Wall Street Journal, Politico, and MJBiz. They also highlight the importance of supporting investigative journalism from platforms like Weed Week and Cultivated—because when no one is watching, bad policy thrives.🌱 Why Tune In?If you work in cannabis, hemp, beverages, or adjacent industries, this episode offers clarity, realism, and hard-earned optimism. It’s a reminder that even in chaos, this plant—and the people building around it—are shaping one of the next great American industries. Survival isn’t optional, but neither is hope.Have a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.