1183. #TFCP - Vet. Verify. Deliver. Winning Strategies For 3PLs To Follow!

In this episode, John Sutton of Sunset Transportation joins us to discuss tech adoption, essential tools for managing technology, and its current demand to prevent fraud in the industry! John also covers the keys to broker value, the importance of consistency in service experience, and handling exceptions effectively as a broker!   About John Sutton John C. Sutton is the Director, Corporate Strategy for Sunset Transportation. John's life-long background in transportation fuels his passion for driving efficiencies, eliminating process gaps and finding ways to make the lives of every Sunsetter easier. After nine (9) years with Sunset, John truly has "diesel in his blood." John's mission is to ensure all Sunsetters are consistently able to meet the needs and expectations of Sunset's clients, carrier partners, and most importantly Sunset's team members. All while constantly chasing a better way to do so. In his free time you'll find John on a golf course, tackling a never-ending list of home improvement projects or spending time with his corgi, Winston.   Connect with John Website: https://www.sunsettrans.com/  LinkedIn: https://www.linkedin.com/in/john-sutton-472b05110/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly Revenova | https://revenova.com/freightcoach/   🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/