119: A YouTube Ads Success Story

If you’ve ever studied a foreign language, you’ll be able to appreciate my guest today! Hadar Shemesh is a language coach, public speaker, and online course creator who’s on a mission to help ESL/EFL-learners with one of the more challenging aspects of being a non-native speaker: accents. "You can always start small." -Hadar Shemesh Hadar provided some great food for thought about why some online course creators might go the route of live launches instead of an evergreen model. I enjoyed our conversation and I think you will too! In This Episode, We Talked About: (1:35) My outsourcing update (4:35) What David’s been working on recently, plus a story of how he almost got shot (10:35) Hadar explains a key branding decision early on in her course creation process (12:24) How she began her online course journey with a built-in audience and validation (14:16) Why Hadar does live launches and how she keeps her business sustainable (19:06) Tips for people who choose to do live launches (20:55) HOW many students signed up for Hadar’s most recent launch? (Plus how she manages the launch itself) (22:50) Where most of her sales and traffic come from (25:!1) Repurposing content (27:21) What does Hadar’s team do? (28:17) How her YouTube videos are so important to her success (31:54) Building an audience on YouTube (34:11) Hadar’s advice for aspiring course creators (36:47) Her favorite tools (39:06) Thoughts on the importance of testimonials (41:13) Hadar’s tips for anyone considering creating an online course (42:52) Dave and I discuss the live launch strategy (45:18) A big takeaway for me from the interview (47:28) Running out of content - or not (48:38) Wrapping up Thank you for listening in – I hope you enjoyed what you heard! We’ll be back with another episode soon. Links Bonjoro Free Trial Deadline Funnel Free Trial Mark’s Course - Play In The Zone Tube Ads Academy Thrive Themes Drip Jacques' Course - Piano in 21 Days David’s Course - Wellness Program Expert