119: How to Use Digital Media to Make In-Person Conferences More Valuable

Heading to a social media conference this year? How about a conference in marketing, public relations, SEO, content, email, or whatever your vertical is? Conferences are indeed best practice for in-real-life branding. You show up and immediately someone recognizes your face because of your avatar on Twitter or a Facebook post. (It's the coolest thing.) So, you show up, you network, you make a connection and you hit the social media sphere and share what you're learning. We got the idea for this episode from a reporter in the Wall Street Journal who wrote a jazzy piece about her attendance at social media conferences and how she used the experience to share business cards, network, grab some free books, and also be a presenter and thought leader. There are so many reasons why you need to attend a conference, and I don't want to give it all away in writing. It's a quick episode and full of energy! Take a listen! Shout Outs to: Rosemary O'Neill Mark Schaefer Adam Toporek John Gregory Olson (always gets a shout out) This is The Heart of Marketing.