#119: Katie Emerson: Nutrition21 Retargets nooLVL, Talks Lustriva at SupplySide West 2023

In October of 2023, we made our annual trip to the “mecca of ingredientology” – SuppySide West 2023 in Las Vegas, NV. This is a major trade show that includes basically every component of the dietary supplement and nutrition industry’s supply chains, from ingredient developers to flavor houses to machine manufacturers to distribution experts. If you’re active in this industry, it’s the one to be at. We kept our tradition strong by recording a new podcast with Katie Emerson of Nutrition21, who’s their Manager of Scientific Affairs and an event sponsor. This is a follow-up to two previous PricePlow Podcast episodes, #075 and #085, continuing the conversation but with some new updates, and a few things never before mentioned on PricePlow. nooLVL is for everyone… and what is Lustriva? The big news is that Nutrition21 retargeted nooLVL for nootropics, and isn’t just targeting gaming supplements anymore. Katie also updates us about her recent presentations and research, and we finally get to ask the question, “What is Lustriva?!” https://blog.priceplow.com/podcast/nutrition21-ssw-2023-119 Nutrition21’s Katie Emerson Talks nooLVL and Lustriva https://www.youtube.com/watch?v=NVYd385veJI (0:00) – Introduction (6:30) – nooLVL energy and fatigue study (10:15) – Dosage arms race (15:30) – Rebranding / Retargeting nooLVL (18:45) – What’s Lustriva?! (21:30) – The success of beauty products (23:00) – Hair growth (26:00) – Wrap up Where to Follow Katie and Nutrition21 Nutrition21 on LinkedIn: https://www.linkedin.com/company/nutrition-21/ Katie Emerson on LinkedIn: https://www.linkedin.com/in/katie-m-emerson/