119: Marketing & Growth Strategies for Multiple Wedding Brands with Danielle Salazar

2018 Small Business Saturday through Cyber Monday Sale! My guest today is Danielle Salazar, the Marketing Director for Kennedy Blue, Wedding Shoppe & Penny and Pine. In today's episode, Danielle is pulling back the curtain on how she and her team manage multiple brands and the marketing and growth strategies they've used to grow Kennedy Blue 60%-100% year over year. Here's more about Danielle: Danielle Salazar is a Marketing Manager at Wedding Shoppe, Inc, where she oversees and coordinates the marketing efforts for multiple brick & mortar and e-commerce companies in the wedding apparel and bridal skincare space including Wedding Shoppe, Kennedy Blue, and Penny & Pine. Danielle and her team have been able to grow online traffic by 60-100% year-over-year, while revenue has grown by 110-130%. She attributes that growth to her heavy focus on lead acquisition, content, social media, and customer feedback. Before transitioning to the corporate side of the wedding industry, Danielle worked directly with brides as a bridal consultant. Being able to experience both sides of the industry has been crucial to her success and she has now been in the industry for just over 7 years. CONNECT WITH DANIELLE: Kennedy Blue @kennedyblueofficial Penny and Pine @penny_and_pine