119: Old Online Model versus the New Online Model with Doberman Dan

What's Up, Creative Hustlers! Steven & Melissa here. Today, from 9000ft in elevation in the Colorado Rockies, we're talking with Doberman Dan -- The Renegade Entrepreneur. He's an A-list copywriter, 3 time best selling author as well as being a musician and composer. [00:00] This episode is brought to you by your interum CMOs, Latin & Code. [00:16] What's up Creative Hustlers! [00:45] This episode is sponsored by SEMRush! Don't forget to get your 14 day free trial! [01:19] More about Dan and why he's a Creative Hustler. [03:15] Dan's value proposition and what he brings to the table. [05:00] Dan's path to entrepreneurship. [08:25] What is direct response marketing? [09:30] Direct Response vs. Direct Marketing. [12:00] Marketing & Branding is an ideal marriage. [13:08] Working with your partner when you're in two different focuses. [15:47] What is the "old online" model versus the "new online" model. [20:50] Instead of attracting people with a free report, Dan is just pushing the sale. [21:53] How this New Online strategy has changed Dan's business. [25:00] You buy or you disappear. That's it. [25:50] Dan's conversions for his book are about 20% [26:55] Dan has a "Are you Sure?" down-sell, with 4% conversion. [28:40] Dan is focused on his book offer, but he's got special offers for his "knights". [29:47] How is the retention for Dan's membership site? [30:31] Dan is currently using ThriveCart and Drip. [32:30] What marketing channels were NOT working for Dan. [33:38] Throwback example of a bad marketing channel from Dan's past and a lesson. [36;08] No matter how good your stuff is doing in ONE media, every new media is a new test! [38:00] Dan has gone legally bankrupt once, and technically bankrupt 4 more times for his hustle. [39:16] Dan would have coffee with his great-grandfather. [43:55] Where Dan lives on the internet. [45:25] Don't forget to visit us at TheCreativeHustler.com and LatinandCode.com! And leave us a review on iTunes! [45:33] Peace Out, Creative Hustlers! [45:39] Melissa's Moment of Hustle   Contact: DobermanDan.com Doberman Dan's Podcast: Off The Chain