EPISODE · Feb 6, 2023 · 26 MIN
#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside
from FINITE: B2B Marketing Podcast for Tech, Software & SaaS · host Alex Price / Amrita Mathur
In this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about - attribution! And it's fair to say that Amrita's perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much time and energy in attribution isn't worth it after all...! The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
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In this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about - attribution! And it's fair to say that Amrita's perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much time and energy in attribution isn't worth it after all...! The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agen...
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#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside
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