119 Want more customers? Get the fundamentals right

Show notes Industry Angel Mike returns to discuss;   Buying behaviours Get the basics right, do the fundamentals Don't lose your focus World class sales and world class service Advocates for your business Where do you get your business from? The power of story telling Tap into Mike's FTSE100 senior management background. He has over 17 years of banking experience, 25+ years' sales experience and more than 20 years in training & coaching. Mike has designed, launched and led numerous training programmes; he's an experienced Training & Competence Manager and Supervisor.  His own coaching clients range from sales managers to group chairman level. Mike is particularly interested in the behavioural elements of development and sales from the clients' angle. He is the 2013/14 British Sales Trainer of the Year. Show Sponsors; Far North Sales & Marketing Learn more about Ian