119. Why Attitude Beats Talent: The Journey and Thinking Behind Absa CMO, Sydney Mbhele

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How do you go from an unexpected start to leading marketing at one of Africa’s biggest banks?In this episode of Marketing Masterclass, Sydney Mbhele, Chief Marketing Officer at Absa, shares the journey that shaped his career and the mindset that’s guided him along the way.Sydney reflects on the moments that changed his trajectory, why he believes attitude matters more than talent, and what he looks for when building teams. The conversation also explores what the role of a CMO really involves today, beyond advertising and into real business impact.If you’re thinking about growth, leadership, or your next step, this is a conversation worth listening to.

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This episode was published on March 27, 2026.

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