#119 注目のクリエイティブ〜八方美人にならないブランドメッセージの重要性〜

第119回は、全米で1億人以上が観戦するSuper BowlのCMを取り上げながら、八方美人にならないブランドメッセージの重要性について、レイ・イナモトが解説します。勝利にこだわるというブランドの姿勢を明確化したナイキのCMとエルモが登場したランニングシューズ・オンのCMの対比、また、直接的な表現を避けて多様性への姿勢を表したジープのCMなど、ブランドコミュニケーションから現代のアメリカを垣間見ながら、クリエイティブ思考を武器に21世紀を生き抜くヒントを紹介します。 ◆Super Bowl：NIKE "So Win." https://www.youtube.com/watch?v=b0Ezn5pZE7o ◆Super Bowl：On “Elmo and Roger Federer's letters of the day” https://www.youtube.com/watch?v=3Pf60haU_4c ◆Super Bowl：Big Game | Harrison Ford x Jeep | Owner’s Manual https://www.youtube.com/watch?v=cDn_uFEXGXk ◆レイ・イナモト SNSアカウント https://twitter.com/reiinamoto https://www.instagram.com/reiinamoto_jp/ ◆お便りやご感想はこちらまで！ https://airtable.com/shra6I39HB89bCR2U See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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#119 注目のクリエイティブ〜八方美人にならないブランドメッセージの重要性〜

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