12/15/23 Part 4 - Santa Cruz Metro Board Meeting

121523 Part 4 - Santa Cruz Metro Board Meeting - transcript summaryThis summary was generated with AI.Danielle Glagola, SC Metro Marketing Director, detailed their extensive community outreach efforts in a meeting. She highlighted the improvements in services such as more frequent buses to Cabrillo College, the return of routes 90x and 3, and their ongoing development of promotional banners. Their marketing strategy encompasses various channels, including organic social media posts in English and Spanish, digital creatives, Spotify ads, and Spanish radio ads. They have also placed print ads in local newspapers like the Santa Cruz Sentinel, Press Banner, Pajaronian, and Good Times.Additionally, the metro has produced bilingual fact sheets, brochures with route maps, and informational material available on all vehicles, at transit centers, libraries, and community centers. These efforts are complemented by the distribution of 'Headways', a guide in English and Spanish, helping passengers navigate route changes. The metro's website features web banners, and they are introducing bus apps to aid commuters.Glagola emphasized the comprehensive use of various media to ensure widespread public awareness. She expressed openness to suggestions and readiness to answer any questions, indicating a proactive approach to community engagement and customer service.The SC Metro meeting agenda is here:https://scmtd.com/images/department/board/archive/agendas/2023/2023-12-15-BOD-Agenda.pdfThe video from communitytv.org was misclassified and put into the RTC's government on demand feed. They might change that. In the meantime the video is here:https://www.youtube.com/watch?v=m88rk0B-vVM&list=PLo9N9AsVOVvRZ52uJW8KW1xLX7iizMk85