#12: Above-the-fold essentials on your interior design website

The above-the-fold portion of your website is your most valuable online real estate. So it’s so important that you utilize every inch of it.  What is “above-the-fold” on a website anyway? It’s that part of the website where your website visitors first land on and can see without scrolling. Not a wholelotta space, I know! But if your interior design website has only a photo of your work and nothing else, you’ll want to tune into this episode for sure! There are five elements that I, as a professional messaging strategist and a copywriter for interior designers, consider to be absolutely must-haves on a website. In this episode, you’ll learn: What is “above-the-fold” and why it’s important The 4 essential elements for your above-the-fold portion of the homepage Examples of what an impactful call to action sounds like The 5th essential element is not a WHAT you should include above-the-fold, but HOW More interior design examples of an effective above-the-fold  You don’t want to miss this episode – subscribe and leave us a review if you love it! Need help with your interior design website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers.  Masha has a signature framework for writing brand-elevating and data-driven website copy, leveraging audience insights that she collects through YOUR client interviews.  The result? Copy that resonates deeply, emotionally, with your dream clients. Connect with Masha: Masha’s Instagram Masha’s Website Book a call with Masha Subscribe to receive weekly messaging advice - Masha sends one actionable marketing tip for interior designers EVERY FRIDAY