EPISODE · Nov 30, 2023 · 33 MIN
12 Affirmations for CONTENT SUCCESS - Teacher: Juma Bannister
from Useful Content - Content Creation & Strategy Podcast for Marketing Teams · host Juma Bannister
Hello and welcome to the Useful Content Podcast. I am Juma Bannister. I am your host and the teacher in the Useful Content Classroom today. And today we have a special episode, a bit of a different episode. You know, I'm a big believer of building things in public. And from time to time, I will have ideas and I want to share them. And this time, what I did... Is I did a live show which is unusual for me these days because I do my live shows recorded And I have them played back, but this time I was on live on LinkedIn and two other platforms, Facebook and YouTube sharing these thoughts I've been having. And the thoughts I've been having are some thoughts about how every single business owner should approach content. And it revolves around affirmations or things people need to say to themselves. before they attempt and while they are making content. And so these are 12 affirmations for content success. And I think in the video I say of content success, either way, it means the same thing and is a great, great live show I've edited for you for the podcast. Please enjoy. Tell me what you think. Here we go. So good morning, everyone. Thank you for jumping on and joining me as I share these 12 affirmations for content success. The 12 affirmations for content success. Now, uh, let me tell you the origin of this real quick so that you can understand why this thing exists and why I feel like I need to share it. So over the last few years of making content and being able to share content with people and help them. I've noticed some very specific things that come up over and over again. Uh, when I talk with people in private consultations, when I talk with people in the comments of my content, when I scour other people's content, I noticed some particular trends. And this is specific to people who run businesses, who own businesses and who wants to be better at the thing that they do. Everyone wants to make content. Many people, when they're first starting off. have a very hard time actually getting into the habit, the practice and getting good at creating content. Everyone is telling you to make content. No one is telling you exactly. How? So the encouragement is great, but then you have to think about what are the standards behind the encouraging things that you encounter when you're creating content and how are you as a business owner are going to navigate those things in order to create content in the most efficient way? What are the standards? What are the things that you can follow? in order to be a good content creator and come out on the other side of this journey of content creation with results, not just talking about how it makes you feel, but you actually want results after that. And so the 12 affirmations of content success is 12. Now it may change. And this may, as I said, may become a bigger piece of content. The 12 affirmations of content success is designed to calibrate your mind, to shift your mentality as a business owner, as a CEO, as anybody who is inside of making content so that you know that these are the things that I must stay within. These are the guardrails for me as I create. These are the things I must always reference if I want to make content well and be successful at it. And I think people need these affirmations because It really is something that is not always said and affirmation is something that affirms your position that you can put it up on your wall. You can, you can look at it, you can read it, and it's something that you should read weekly and every day it will encourage you to do the right thing. So you affirm these things so that you can create content correctly. So it's not a how to, it's not technical advice. It is something that if you look at it, it will shift your mentality. And so let's get into the 12 affirmations o...
What this episode covers
Hello and welcome to the Useful Content Podcast. I am Juma Bannister. I am your host and the teacher in the Useful Content Classroom today. And today we have a special episode, a bit of a different episode. You know, I'm a big believer of building things in public. And from time to time, I will have ideas and I want to share them. And this time, what I did... Is I did a live show which is unusual for me these days because I do my live shows recorded And I have them played back, but this time I was on live on LinkedIn and two other platforms, Facebook and YouTube sharing these thoughts I've been having. And the thoughts I've been having are some thoughts about how every single business owner should approach content. And it revolves around affirmations or things people need to say to themselves. before they attempt and while they are making content. And so these are 12 affirmations for content success. And I think in the video I say of content success, either way, it means the same thing and is a great, great live show I've edited for you for the podcast. Please enjoy. Tell me what you think. Here we go. So good morning, everyone. Thank you for jumping on and joining me as I share these 12 affirmations for content success. The 12 affirmations for content success. Now, uh, let me tell you the origin of this real quick so that you can understand why this thing exists and why I feel like I need to share it. So over the last few years of making content and being able to share content with people and help them. I've noticed some very specific things that come up over and over again. Uh, when I talk with people in private consultations, when I talk with people in the comments of my content, when I scour other people's content, I noticed some particular trends. And this is specific to people who run businesses, who own businesses and who wants to be better at the thing that they do. Everyone wants to make content. Many people, when they're first starting off. have a very hard time actually getting into the habit, the practice and getting good at creating content. Everyone is telling you to make content. No one is telling you exactly. How? So the encouragement is great, but then you have to think about what are the standards behind the encouraging things that you encounter when you're creating content and how are you as a business owner are going to navigate those things in order to create content in the most efficient way? What are the standards? What are the things that you can follow? in order to be a good content creator and come out on the other side of this journey of content creation with results, not just talking about how it makes you feel, but you actually want results after that. And so the 12 affirmations of content success is 12. Now it may change. And this may, as I said, may become a bigger piece of content. The 12 affirmations of content success is designed to calibrate your mind, to shift your mentality as a business owner, as a CEO, as anybody who is inside of making content so that you know that these are the things that I must stay within. These are the guardrails for me as I create. These are the things I must always reference if I want to make content well and be successful at it. And I think people need these affirmations because It really is something that is not always said and affirmation is something that affirms your position that you can put it up on your wall. You can, you can look at it, you can read it, and it's something that you should read weekly and every day it will encourage you to do the right thing. So you affirm these things so that you can create content correctly. So it's not a how to, it's not technical advice. It is something that if you look at it, it will shift your mentality. And so let's get into the 12 affirmations o...
NOW PLAYING
12 Affirmations for CONTENT SUCCESS - Teacher: Juma Bannister
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m