EPISODE · May 16, 2024 · 12 MIN
12. Apple Gets Backlash on New Creative
from Backchannel · host Anthony Kenneda, Mike Manheimer
Apple just released a new ad spot for the newest iPad showing various items from music, art, and pop culture getting smashed. The response was not what they hoped for causing so much backlash that Apple CEO, Tim Cook has publicly apologized for it. Does this matter? Will it have repercussions for future creative marketing? Anthony and Mike discuss in today's episode of Backchannel.
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12. Apple Gets Backlash on New Creative
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This episode was published on May 16, 2024.
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