12. Ben Fung- Social Media/Online Marketing for Building Your Educational Brand

We welcome Ben Fung who is the Chief Operating Officer at UpDoc Media for a discussion regarding a day in the life of Ben Fung, online marketing using social media and how to use it to build one's educational brand for those looking into a career in teaching. Ben discusses an overview of the major social media platforms (and pros & cons of each), the current and future outlook of social media, telehealth, how to use social media to build your educational brand, differences between DPT and MBA programs, and much more. Bio: Raised in San Diego, California - Dr. Ben Fung grew up skateboarding, snowboarding, and surfing. In his free time, he pursued musical instruments, was enthused by martial arts, and engaged in the endless exploration of "how the world works" as fueled by a tireless curiosity.  After graduating secondary school, young Benjamin was conferred degrees from the University of California, San Diego (UCSD) in Bioengineering (Bio-medical Engineering) and Psychology. Wishing to achieve a career which integrates the movement science, bio-physics, and medical applications with a compassionate understanding of the human experience, soul searching ensued.  The usual course was followed; from the initial excitement, to the mid-path frustration, to the final eureka moment.  The journey brought him from academic tutoring, to teaching secondary school, to seeking a professional music career, to bartending, to surf-bumming, all the way to the final goal - becoming a Physical Therapist.  Having himself been a patient of Physical Therapists in the past for a shattered ulna, sprained ankle, and a severe low back injury from snowboarding, the young Benjamin was encouraged by family, friends, and Physical Therapist co-workers to apply to graduate school for Physical Therapy. In 2009, the dream was realized and an Alpha Chi honor's doctorate in Physical Therapy was conferred to Doctor Ben Fung. In 2010, the American College of Sports Medicine was kind enough to publish and present Dr. Fung's thesis: Aerobic and Anaerobic Work During Kettlebell Exercise: A Pilot Study (ACSM Medicine and Science in Sports and Exercise, Volume 42:5 Supplement). And, as if such schooling wasn't enough, he received his Master in Business Administration from the University of Michigan in 2015.    Ben is happily married to a wonderful and lovely wife, and, a proud father to his son, Nathan. Together, the family fiercely enjoys theme parks, especially Disneyland.  Updoc Media: https://updocmedia.com/  Ben's Blog: http://www.drbenfung.org/  Ben's Facebook Page: https://www.facebook.com/ben.fung.dpt  Ben's LinkedIn Page: https://www.linkedin.com/in/drbenfung/  Ben's Twitter Page: https://twitter.com/DrBenFung  Ben's Instagram Page: https://www.instagram.com/drbenfung/  Ben's Youtube Page: https://www.youtube.com/user/DrBenFung