12 - Beyond Vanity Metrics: The Shift to Real Results in B2B Marketing

from B2B Innovation · host Paula Chiocchi

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Fractional CMO and Digital Marketing Consultant of Reliable Acorn, David Zimmerman. David delves into effective marketing strategies, emphasizing the primacy of a solid strategy over mere reliance on technology.David discusses the challenges of email marketing, the necessity of high-quality content, and the importance of tracking and measuring marketing efforts. He also highlights the role of multi-channel marketing and the use of platforms like LinkedIn for B2B customer acquisition.Learn more about David's work HERE.Connect with David on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.

Episode metadata supplied by the publisher feed · Published May 12, 2025

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12 - Beyond Vanity Metrics: The Shift to Real Results in B2B Marketing

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