12: Brand strategy 101 | the essential elements every effective strategy needs

Brand Strategy is your recipe for success as a creative entrepreneur, and it’s all about getting clarity about who you are, what you’re all about, and where you’re going. It’s the first, most valuable step in branding, and is the key reason why branding is so important. The process is deep, powerful, and transformative, and the resulting strategy document is your magical guide to everything you’ll do from then onwards.When done well, a brand strategy can become the foundation of your whole business, but what the heck goes into that document? Ready to get started on your own brand strategy? The Creator Clarity Bundle will teach you all about your vision, mission, and brand values, guide you through uncovering & writing your own, and provide you with hundreds of examples to inspire you along the way. Grab it here: https://shop.makerandmoxie.com/creator-clarity-bundleTimestampsIntroduction: 00:00Disclaimer: 01:10Your Identity 03:36Your People: 04:15Your Voice: 05:21Your Vibe: 06:24Wrap up: 07:06Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!