12 - Camden Town Brewery | Pale Ale

In this week’s episode we discuss a North London craft beer staple of Camden Town, as we try their Pale Ale in The Pursuit of Hoppiness. In the Hop Topic, a pub landlord goes to extreme lengths to keep his patrons social distanced and Rich doesn’t like a beer!Be sure to follow Camden Town Brewery 📲👊 Website: https://www.camdentownbrewery.com/📷Instagram: https://www.instagram.com/camdentownbrewery/🐦 Twitter: https://twitter.com/camdenbrewery💪 Untappd: https://untappd.com/b/camden-town-brewery-camden-pale-ale/45380Location: Camden, London, UKTwo Breweries - Little Brewery and Big Brewery (Enfield, not open to public)Original brewery under the arches in Camden - dubbed “Arch 55” this brew site creates their small batch and new idea beers innovation centre - visitor centreProducts:The Original, never Pasteurised Lager. 10 Tenants: https://www.camdentownbrewery.com/about/Hells - Designed an Arsenal football club beer (north London - red) - selling as a beer season ticket - subscription - 12 bottles delivered every month - limited at 500 on offerMixed packs, limited editions, seasonally, core beers (all year round) - Pale Ale in this category4%, Pilsner, Light Crystal, Munich Malts. Suitable for vegans.We love our American cousins. But sometimes they can be kind of full on. So we've crafted this beer to more British Tastes. Hoppy, fruity and dry, ours is a drinkable 4%. Made with American hops, its still got all the punch of a pale ale. Just less shouty.History:Founder - Jasper Cuppaidge, 44 years old - 2009Owned by ABInBev since 2015 - £85m dealJasper said that he has more energy than ever for his ventureSustainability / Responsibility:Vertical Farm - partnered with GrowUp Community Farms, a London social enterprise, who champion sustainable urban farming for their ingredients for their “Strawberry Hells, Forever Lager” - making a 20p donation for every can sold. One step further - teamed with Rootlabs who build their urban vertical farms, to build on in their Enfield brewery.Community:Jun 2020 - will donate 260,000 pints of new brew (To The Pub) to post-lockdown pubs, whether bought through their website or at the pubs, proceeds going to the hospitality industry - “never would I have thought that the industry that’s brought me so much, would need so much help to survive” - JasperPoints of interest:OOH marketing on point - truck wraps “A truckload of Hells”, bar pop-ups (London walking around anecdote), merchandise