#12: Data Relevancy: The Secrets to Marketing Optimization

In this episode, we have Mark Mansfield, SVP of Strategic Growth and Partnerships at BrandTotal, talking about the importance of data in conceptualizing and planning marketing campaigns, ensuring marketing agility through data resources, and why exploring an omnichannel marketing strategy is essential for marketers. Speaker Bio Mark is an expert in providing strategic growth assistance to brands. He is extremely passionate about helping businesses outperform their goals and attain paramount success. and has Mark possesses quality  experience in digital consumer experience, consumer research , D2C, and E-commerce marketing space. This, coupled with his knack of  building and implementing business strategies has helped him lead several award-winning campaigns, build strong teams, work with noteworthy clients and strengthen work relationships with them. Expertise Strategic Partnerships Competitive Analysis Business Development Customer Relationship Management (CRM) Digital Marketing Lead Generation E-commerce Advertising Mark’s LinkedIn Profile __ Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in California. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here