12 Days to Create The Perfect Ad: Day 4

It’s day 4 of the 12 days to create the perfect FB ad!Whether you’re selling a car or toothpaste, in order for your marketing to be successful...your messaging has to be on point. It all starts with getting to know your perfect person.So how do you get to know your perfect person? I’m so glad you asked.It’s more than just age and gender.You can really get precision targeting with getting to know their interest, behaviors, demographics and even relationship status.Here are some ideas of questions to ask about your perfect person. Think beyond age, gender and where they live...Where are they shoppingWho are they following on social mediaWhat books are they readingWhat TV shows are they watchingWhat events are they attendingWhat magazines are they readingWhat associations or groups are they a member ofWhat religion are theyAre they a parent and of what ageThen lastly it’s their behaviorsAre they an admin of their facebook pageWhat are their job titlesWhat colleges did they go to OR did they go to collegeWhat’s their relationship statusReligionAre they an ios user or android userWhat tools are they usingMake a list of as many you can think of and just do a huge brain dump.Now, the most important part of getting to know your perfect person… is diving so much deeperAre you ready??? Get a pen and paper ready and you may have to rewind and rewatch this episode…What is your perfect person's big desire/result they want to achieve?What is the transformationHow does your perfect person want to feel?Happy, powerfulUnstuck or less overwhelmedWhat is their current situation? Are they struggling with techAre they living paycheck to paycheckWhat is their desired situation? FreedomFit into their skinny jeans What is keeping them from getting their desired situation on their own? What excuses or reasons are they givingWhat keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?What are they afraid of?Sometimes it could even be afraid of successWhat are they angry about? Who are they angry at? What are their top three daily frustrations? This is a good one...if you know this...this could even be modules or lessons in your product or serviceWhat trends are occurring and will occur in their business or lives?Covid, black lives movementPossibly getting married, becoming parents or empty nestorsWhat false beliefs do they have?This is a good one too...Who else is selling something to them, and how? Feel free to include links, Facebook business pages, etc.These are your competitors … even things on amazon It’s important to know what are their optionsWhat have they tried before that has failed? What metaphors or analogies do your prospects use?You may pick up on these from their comments or conversations...nowTake some time with these, do some research so no stone goes unturned.Once you have all the answers to these questions, crafting yourReady to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com