12. Decoding Google Ads for coworking spaces [with Reuben Lau]

Check us out on YouTube https://youtube.com/@CoworkingMarketing Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️ https://coworking.marketing/resources --------------------------------------------------------------------------------------------------------------------------- Connect with Kevin Website: https://everspaces.com LinkedIn: https://www.linkedin.com/in/whelankevin/ Connect with Taylor Website: https://www.talemaker.ca LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/ --------------------------------------------------------------------------------------------------------------------------- Push or pull? Muscle or momentum? That’s the foundational choice at the heart of your coworking ad strategy—and it’s one most operators never pause to consider. In Episode 12 of 2 Marketers and a Coworking Podcast, we welcome Reuben Lau, founder of Spacefully, for a deep dive into Google Ads for flexible workspace brands. Whether you're running Google Ads, thinking about SEO, or just trying to spend smarter, this episode breaks it all down. In this episode, we talk about: The difference between push vs. pull advertising—and why it matters Why coworking ads fail when they copy other industries How to structure Google Ads for a multi-location strategy The biggest mistakes operators make with retargeting What AI means for SEO, and how to adapt now Why clear messaging beats clever branding every time How to balance short-term tactics with long-term strategy Plus: Reuben shares the framework he uses to guide operators through advertising decisions Kevin explains why ad fatigue happens sooner than you think Taylor talks about how to set realistic expectations for ROI when the funnel is long If you run Google Ads for your coworking space, you don’t want to miss this one. --------------------------------------------------------------------------------------------------------------------------- About 2 Marketers and a Coworking Podcast Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.