12. Director of Marketing Shares Top Marketing Tips for Construction Businesses

Go behind the scenes of a roofing company’s marketing strategies and discover the best tips for construction businesses. Angelica Brager joins the show to discuss her experience as the Director of Marketing & Business Development for a residential construction company, Young Construction. Angelica is a unique marketer in that she’s right there with the sales team, and that includes going up on roofs herself. Her mindset for improving the business’ marketing game plan requires a hands-on approach to learn as much about roofing as possible. Joe Hughes and Angelica touch on some great topics, including: - What every company leader should invest in within their business - Brand building and creating company culture - Organic vs. paid traffic - What an employee entering the industry should look for in a roofing company - How a roofing company owner or general manager can find an in-house marketing director - How a marketer can grow and bring new ideas to the business. Interested in learning more about what we do at Contractor Dynamics? Check us out on social media: INSTAGRAM: https://www.instagram.com/contractordynamics/ FACEBOOK: https://www.facebook.com/ContractorDynamics/ YOUTUBE: https://www.youtube.com/c/contractordynamics