12: Does Culture Drive Profit

Is culture pure nonsense or does it actually have an impact on the profitability of your DSO? What about the other aspects of your business? Are there principles and values that you use to encourage your team to get to the top? We sometimes believe that we must inculcate a particular culture in order to be successful or to reject others that may cause a downfall in our businesses. Join the conversation on this episode of DSO Secrets and let us know if culture is the driver of profit in your organization.