12: Don’t expect instant bookings

What this episode covers

One thing that too many tourism owners get caught up on is they see they are getting lots of traffic but booking rates are not as high. Although this could be down to problems with your website or content it may also be that you simply need to look at your Google analytics more closely. From our own research customers can take as long as 90 days before making a purchase. They take time to research and plan. If you have Google analytics and goals set up correctly, you may just find your site is performing better than you think, it’s just taking longer to convert.

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